Bud Light

Client: Anheuser Bush / Neato
Title: Event Producer
Services Provided : Production Operations / Brand Management


Responsible for managing brand ambassadors recruited to represent Bud Light at various promotional events designed to target the millennial college demographic. Which involved executing event concepts to production, overseeing budget costs, building meaningful relationships between students and the brand, reporting consumer trends and insights, and also creating impactful, and memorable brand activations and campaigns.